SUMMARY OF CONTENTS:

 

ABOUT LINK TRACKING WITH GOOGLE ANALYTICS

Google Analytics tracks what happens post-click (i.e., what happens on the site the user visits).

 

TRACKING LINKS IN YOUR EMAILS WITH GOOGLE ANALYTICS

Tracking email campaigns in Google Analytics is done using a process called link tagging.

 

SIMPLE LINKS

Step 1 - Insert your link

Here’s an example of a simple link that might appear in an email:

http://www.mysite.com/

 

Step 2 - Modify and add GA tag to the end of your link

To track it with Google Analytics copy the GA Tag below and paste it after your link:

?utm_source=MarketTraq&utm_medium=Email&utm_campaign=name-your-campaign&utm_content=describe-your-content

Note: Update the orange sections of the tag to name your parameters. 

Here is an example of what it would look like for SitePreserver (MarketTraq's Cart Rescue email automation):

http://www.mysite.com/?utm_source=MarketTraq&utm_medium=Email&utm_campaign=SitePreserver&utm_content=Cart-Rescue

 

Step 3 - Repeat for all links

 

LINKS WITH "?" (QUERY STRING VARIABLES)

Step 1 - Insert your link with a Query String Variable

Here is a sample link with a Query String Variable at the end highlighted in blue.

http://www.mysite.com/?prodid=100

Note: You will know this because it starts with a "?" and then has an  "=" which defines the variable.

 

Step 2 - Modify and add GA tag to the end of your link

To track this kind of link with Google Analytics copy the GA Tag below and paste it after your link:

&utm_source=MarketTraq&utm_medium=Email&utm_campaign=name-your-campaign&utm_content=describe-your-content

Note: Update the orange sections of the tag to name your parameters.

 

Here is an example of what it would look like for SitePreserver (MarketTraq's Cart Rescue email automation):

http://www.mysite.com/?prodid=100&utm_source=MarketTraq&utm_medium=Email&utm_campaign=SitePreserver&utm_content=describe-your-content

 

Step 3 - Repeat for all links

 

WHAT LINK WILL MY USER SEE?

When a user clicks through to your site from a tagged link in your email creative, GA removes the information from the URL and stores it in a cookie. Because the info now resides on the visitors machine (in the cookie) GA can associate all visitor actions (like conversions, transactions or Content consumed) with the email.

 

ABOUT GA TRACKING PARAMETERS

Utm_Source: Do not update. It should always be MarketTraq so it matches your other data (this is how all Auto-tagged Emails are named)

Utm_Medium: Do not update. It should always be Email (with a capital "E") so it matches your other data (this is how all Auto-tagged Emails are named)

Naming utm_Campaign

The Campaign parameter identifies the marketing campaign for this email. Here are some examples...

Example 1: &utm_campaign=Holiday-Sale

Example 2: &utm_campaign=Newsletter

Naming utm_Content

The Content parameter identifies the actual content of the email. This can help you determine which types of emails are working the best for a particular campaign.

Example 1a: &utm_campaign=Holiday-Sale&utm_content=50-Percent-Off-sale

Example 1b: &utm_campaign=Holiday-Sale&utm_content=buy-2-get-1-free

 

Example 2a: &utm_campaign=Newsletter&utm_content=top-10-posts-of-the-month

Example 2b: &utm_campaign=Newsletter&utm_content=weekly-newsletter

 

NEED MORE HELP?

  • Have unanswered questions?
  • Need 1-on-1 training? - Ask about Training Options
  • Want us to handle it for you? - Ask about Full Service Email Solutions

Please reach out to the the MTE Support Team by posting a comment, submitting a Support Ticket, or calling our 24/7 help line at 877-681-9255.